ddd

Tech Meets Music


This is a community-focused event platform bringing together technology professionals and music enthusiasts. This case study examines the design decisions and user experience strategies implemented in their website.


The challenge was to create an inclusive digital platform that would:



• Bridge the gap between tech and music communities.


• Facilitate event ticket sales and sponsorship opportunities.


• Present complex information in an accessible manner.


• Maintain engagement while conveying professionalism.


• Technology professionals ("Tech bros").


• Music enthusiasts.


• Industry partners and potential sponsors.


• Event speakers and organizers.


  1. Color Scheme:


    • Primary colors: Purple and orange create energy and creativity.

    • Secondary colors: Mint green and pink add approachability.

    • High contrast ensures accessibility.

    • Color coding used to separate different ticket tiers and sections.



  1. Typography:


    • Modern, clean sans-serif fonts for readability.

    • Playful display typography for section headers.

    • Clear hierarchy in text elements.



  1. Imagery:


    • Mix of tech products (VR headsets, Apple Watch) and music-related visuals.

    • Diverse representation in team photos.

    • Star decorative elements adding playfulness.









  1. Color Scheme:


    • Primary colors: Purple and orange create energy and creativity.

    • Secondary colors: Mint green and pink add approachability.

    • High contrast ensures accessibility.

    • Color coding used to separate different ticket tiers and sections.



  1. Typography:


    • Modern, clean sans-serif fonts for readability.

    • Playful display typography for section headers.

    • Clear hierarchy in text elements.



  1. Imagery:

    • Mix of tech products (VR headsets, Apple Watch) and music-related visuals.

    • Diverse representation in team photos.

    • Star decorative elements adding playfulness.









  1. Navigation:


    • Clean, minimal top navigation.

    • Clear CTAs ("BUY TICKETS").

    • Consistent placement of key elements,



  1. Content Structure:


    • Progressive disclosure of information.

    • Clear pricing tiers ($49.99 for in-person attendance).

    • Prominent team section highlighting expertise.











  1. Pricing Strategy:


    • Transparent pricing display.

    • Multiple ticket options (In-person vs NFT).

    • Clear value propositions.



  1. Social Proof:


    • Prominent sponsor logos (Apple, Samsung, Toyota, Spotify).

    • Team showcase with clear roles and expertise.

    • Community emphasis.











Project Overview:


Problem Statement:


Target Audience:


Design Analysis:


Design Analysis:


User Interface Elements:


Key Features: